My Process

A proven 5-step SEO methodology

Transparent, data-led and refined over 10 years across hundreds of London campaigns.

01

Discovery & Goals

We start with a strategy call to understand your London business, target customers, revenue goals and competitive landscape. No proposal until we both agree there's a fit.

02

Deep SEO Audit

150-point technical audit, content gap analysis, backlink profile review and competitor benchmarking. You get a full PDF, Loom walkthrough and a 30-minute review.

03

Custom Strategy

A prioritised 90-day roadmap mapped to revenue impact — not vanity metrics. Every recommendation has a 'why', an effort estimate and an expected outcome.

04

Execution

I roll up my sleeves: technical fixes, content production, on-page optimisation, citations, digital PR and link building. You get weekly Slack/email updates.

05

Measure & Iterate

Monthly executive reports in Looker Studio. Live keyword tracking, attribution and a quarterly strategy refresh based on what's working.

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