Insights

London SEO blog

Practical SEO guides, algorithm analysis and London market insights from a senior SEO consultant.

May 2026

The Complete Local SEO Guide for London Businesses (2026)

Borough-by-borough strategies, GBP optimisation and the citation sources that actually move rankings in London.

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April 2026

Core Web Vitals 2026: What Every London Site Owner Needs to Know

INP, LCP and CLS — the new thresholds, the common London e-commerce mistakes, and how to fix them fast.

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April 2026

Generative Engine Optimisation: Ranking in Google AI Overviews

How to get cited by Google AI Overviews, ChatGPT and Perplexity — the new playbook for organic visibility.

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March 2026

Shopify SEO for London DTC Brands: 12 High-Impact Wins

From category page templates to product schema — the Shopify SEO upgrades that drove +412% revenue for one client.

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March 2026

White-Hat Link Building in the UK: Tactics That Still Work

Digital PR, HARO, niche edits — what's working in 2026 and what to stop wasting money on.

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February 2026

Google Business Profile Mastery for London Businesses

Categories, services, review velocity and the GBP signals that win the Map Pack in competitive London niches.

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