Hand-picked campaigns from across London's most competitive industries. No fluff, no vanity metrics — just the keyword rankings and revenue gains that matter.
A single-page on-page SEO sprint plus deep technical fixes and crawl-budget optimisation grew an immigration solicitors website from a stagnant baseline to 22.3K Google clicks, 2.65M impressions and 2.1K monthly organic visits — now generating qualified leads every week.
After my on-page rewrite, internal linking overhaul and entity-based content optimisation, clicks and impressions began compounding within 30 days. By month 6 the site averaged 200+ clicks/day and an average position of 7.5 across 411 keywords.
I rebuilt the XML sitemap, fixed 4XX/301 chains, compressed render-blocking CSS/JS, and prioritised mobile-first crawling. Result: Googlebot now spends 98% of its budget on refresh crawls of money pages — not waste URLs.
A targeted off-page push earned 80 high-quality backlinks from 62 referring domains, lifting the site into 40 Google AI Overviews and surfacing in ChatGPT, Gemini and Grok answers. Organic traffic value sits at $848/month — pure inbound lead-gen.
The website now generates a steady flow of qualified immigration enquiries — visa applications, appeals and family route consultations — directly from Google. With 52 keywords in the top 3 and 365 UK-ranking terms, the firm has cut its paid acquisition spend dramatically while building a defensible organic moat.
A specialist UK R&D tax credits firm in one of Google's most YMYL-sensitive niches. Through topical-authority content clusters, HMRC-aligned schema and a technical SEO rebuild, organic traffic compounded from a flat baseline into a £18K/month organic asset driving qualified claim enquiries.
From a near-zero baseline in Aug 2024, traffic climbed steadily through Q1 2025, broke out around Feb 2025 after a topical cluster + internal linking overhaul, and has continued to compound through 2026 — surviving multiple Google core updates with no traffic loss.
The site now generates a steady pipeline of qualified R&D tax credit claim enquiries — with average claim sizes of £40K–£120K, even a handful of organic conversions per month covers SEO investment many times over. The firm has effectively replaced cold outreach with inbound, advisor-led enquiries from Google.
One of the UK's most competitive YMYL niches. A combination of intent-led claim pages, SRA-aligned E-E-A-T content and a technical SEO sprint took a personal injury solicitor from a stagnant baseline in Dec 2025 to a £26K/month organic traffic asset by Apr 2026 — driving daily no-win-no-fee enquiries.
Traffic held flat through Dec 2025 – Feb 2026 while content and technical fixes were indexed. The Mar–Apr 2026 inflection reflects Google rewarding the new claim-type clusters, internal linking overhaul and improved E-E-A-T signals — moving the firm from outside the top 20 to 23 keywords in the top 3.
Personal injury claims have average case values of £5K–£50K+, so even a single converted organic enquiry per week can outperform months of paid acquisition spend. The firm now receives daily inbound claim enquiries — no cold calling, no claims-management lead-buying, just compounding organic search.
A RICS-aligned property inspection and survey provider stuck in the long tail of "near me" search. With a focused city-by-city programmatic build, RICS-grade E-E-A-T content and a full technical SEO overhaul, the site went from a flat baseline in Dec 2025 to a £14K/month organic traffic asset by Apr 2026 — fuelling daily homebuyer survey enquiries.
Traffic flatlined through Dec 2025 – Jan 2026 while the new survey-type silos were indexed and crawl issues were resolved. The Feb–Apr 2026 inflection reflects Google rewarding the upgraded RICS author entities, schema and internal link architecture — moving the site from page 3 obscurity to 27 keywords in the top 3.
Property inspection reports carry average instruction values of £500–£1,500+, and homebuyers convert quickly under exchange pressure. The provider now receives daily inbound survey quote requests — no portal lead-buying, no paid acquisition treadmill, just compounding organic search across every UK city they cover.
+312% organic enquiries in 6 months
Doubled qualified Google leads in 90 days
+412% organic revenue YoY
Top 3 for 47 'estate agents' borough terms
+220% consultations from organic
From 0 to 38K monthly organic visits
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