Award-winning freelance SEO consultant helping London businesses win the top spots on Google. Proven local SEO, technical SEO and content strategies that deliver measurable ROI.
Waseem Ali · SEO Specialist London
MBA Digital Marketing · 10+ yrs
From boroughs across London to nationwide eCommerce, I deliver SEO that ranks, converts and compounds — month after month.
Dominate Google Maps and 'near me' searches across every London borough.
Core Web Vitals, crawlability, schema and site architecture done properly.
Search-intent driven content that ranks, converts and earns links.
High-authority, white-hat backlinks from real UK publications.
Shopify, WooCommerce & Magento SEO that drives revenue, not just traffic.
Mobile-first indexing, page speed and on-the-go conversion optimisation.
GA4, Looker Studio dashboards and attribution that proves real ROI.
150-point technical and content audit with prioritised 90-day action plan.
Hreflang, ccTLDs and multi-region strategy to scale beyond the UK.
Large-site SEO programs for stakeholder alignment and six-figure organic gains.
Get cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Conversion-led, on-brand copy that ranks and turns visitors into customers.
Every campaign run by an MBA-qualified SEO consultant with 10+ years across London's most competitive niches.
I optimise for revenue, not vanity. GA4, server-side tracking and clear attribution to leads and sales.
Hyper-local citation building, borough-targeted content and Google Business Profile optimisation.
WhatsApp, Slack or weekly call — you talk to the specialist running your campaign, not an account manager.
Core Web Vitals, schema markup, JavaScript SEO, log file analysis — no shortcuts on the technical side.
Future-proof strategies aligned with Google E-E-A-T and the Helpful Content System.
Aggregated Google Search Console data across active London client portfolio (last 90 days).
A single-page on-page SEO sprint plus deep technical fixes and crawl-budget optimisation grew an immigration solicitors website from a stagnant baseline to 22.3K Google clicks, 2.65M impressions and 2.1K monthly organic visits — now generating qualified leads every week.
After my on-page rewrite, internal linking overhaul and entity-based content optimisation, clicks and impressions began compounding within 30 days. By month 6 the site averaged 200+ clicks/day and an average position of 7.5 across 411 keywords.
I rebuilt the XML sitemap, fixed 4XX/301 chains, compressed render-blocking CSS/JS, and prioritised mobile-first crawling. Result: Googlebot now spends 98% of its budget on refresh crawls of money pages — not waste URLs.
A targeted off-page push earned 80 high-quality backlinks from 62 referring domains, lifting the site into 40 Google AI Overviews and surfacing in ChatGPT, Gemini and Grok answers. Organic traffic value sits at $848/month — pure inbound lead-gen.
The website now generates a steady flow of qualified immigration enquiries — visa applications, appeals and family route consultations — directly from Google. With 52 keywords in the top 3 and 365 UK-ranking terms, the firm has cut its paid acquisition spend dramatically while building a defensible organic moat.
A specialist UK R&D tax credits firm in one of Google's most YMYL-sensitive niches. Through topical-authority content clusters, HMRC-aligned schema and a technical SEO rebuild, organic traffic compounded from a flat baseline into a £18K/month organic asset driving qualified claim enquiries.
From a near-zero baseline in Aug 2024, traffic climbed steadily through Q1 2025, broke out around Feb 2025 after a topical cluster + internal linking overhaul, and has continued to compound through 2026 — surviving multiple Google core updates with no traffic loss.
The site now generates a steady pipeline of qualified R&D tax credit claim enquiries — with average claim sizes of £40K–£120K, even a handful of organic conversions per month covers SEO investment many times over. The firm has effectively replaced cold outreach with inbound, advisor-led enquiries from Google.
One of the UK's most competitive YMYL niches. A combination of intent-led claim pages, SRA-aligned E-E-A-T content and a technical SEO sprint took a personal injury solicitor from a stagnant baseline in Dec 2025 to a £26K/month organic traffic asset by Apr 2026 — driving daily no-win-no-fee enquiries.
Traffic held flat through Dec 2025 – Feb 2026 while content and technical fixes were indexed. The Mar–Apr 2026 inflection reflects Google rewarding the new claim-type clusters, internal linking overhaul and improved E-E-A-T signals — moving the firm from outside the top 20 to 23 keywords in the top 3.
Personal injury claims have average case values of £5K–£50K+, so even a single converted organic enquiry per week can outperform months of paid acquisition spend. The firm now receives daily inbound claim enquiries — no cold calling, no claims-management lead-buying, just compounding organic search.
A RICS-aligned property inspection and survey provider stuck in the long tail of "near me" search. With a focused city-by-city programmatic build, RICS-grade E-E-A-T content and a full technical SEO overhaul, the site went from a flat baseline in Dec 2025 to a £14K/month organic traffic asset by Apr 2026 — fuelling daily homebuyer survey enquiries.
Traffic flatlined through Dec 2025 – Jan 2026 while the new survey-type silos were indexed and crawl issues were resolved. The Feb–Apr 2026 inflection reflects Google rewarding the upgraded RICS author entities, schema and internal link architecture — moving the site from page 3 obscurity to 27 keywords in the top 3.
Property inspection reports carry average instruction values of £500–£1,500+, and homebuyers convert quickly under exchange pressure. The provider now receives daily inbound survey quote requests — no portal lead-buying, no paid acquisition treadmill, just compounding organic search across every UK city they cover.
"We went from page 3 to position #2 for 'family solicitors London' in 5 months. Lead volume tripled. Best SEO investment we've ever made."
"Honest, technical, fast. Our Shopify store now ranks #1 for our category nationally. ROI was clear within 90 days."
"Finally an SEO consultant who explains everything and shows the numbers. Our enquiries from Google doubled within 6 months."
A freelance SEO specialist in London brings deep knowledge of the London market, local search trends and competitor landscape — at a fraction of the cost of an agency, with direct senior-level attention on every campaign.
Most London clients see initial keyword movement within 4–8 weeks and significant traffic and ranking gains within 3–6 months. London is competitive, so sustained, technically sound SEO is essential.
No reputable SEO consultant guarantees #1 rankings — Google's algorithms change constantly. What I do guarantee is a transparent, white-hat strategy backed by data, regular reporting and proven results across hundreds of campaigns.
All of Greater London — including Central London, Canary Wharf, Shoreditch, Camden, Westminster, Mayfair, City of London, Croydon, Stratford and surrounding boroughs.
Campaigns start from £750/month for local SEO and scale based on your goals, competition and industry. See the pricing page for transparent packages.
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